1. Scope & Purpose of this Privacy Policy
This Privacy Policy governs the manner in which RoofExpertUSA ("we", "our", or "the Service"), operating the Rochester subdomain https://rochesterny.roofexpertusa.com, collects, utilizes, maintains, and discloses information gathered from consumers and commercial users ("Users") contacting our 24/7 emergency roofing telephone referral dispatch desk. This policy applies to all visitors accessing the website, telephoning our dispatch number at (888) 208-4155, or utilizing our referral facilitation services across Rochester, Monroe County, and Western New York.
Because RoofExpertUSA functions exclusively as an independent referral clearinghouse connecting property owners with independent, third-party roofing contractors, understanding how your contact information and property details are processed and transmitted is essential. We are committed to safeguarding consumer privacy in full compliance with applicable New York State consumer protection regulations and federal data privacy standards.
2. Information Collected Through Telephone Intake
Unlike traditional websites that collect personal data through digital lead forms, cookies, or account registrations, RoofExpertUSA maintains a strict zero-form architecture. We do not host, execute, or store digital lead forms on this website. All personally identifiable information (PII) is collected strictly when a User initiates a voluntary telephone call to our emergency dispatch desk at (888) 208-4155.
During an emergency dispatch telephone call, our intake coordinators may collect:
- Your full name and primary contact telephone number;
- The physical service address of the damaged residential or commercial structure in Greater Rochester;
- Technical details regarding the nature of the emergency (e.g., active water intrusion, ice dam formation, wind-blown shingles, structural snow loading);
- Property characteristics such as building height, approximate roof pitch, and roofing material type;
- Insurance carrier information if the caller requests assistance coordinating emergency mitigation documentation for a storm claim.
3. Purpose & Transmission of Collected Data
The primary purpose of collecting consumer information during telephone intake is the immediate facilitation of emergency roofing assistance. RoofExpertUSA transmits the consumer's contact details and damage profile directly to independent, licensed, and insured third-party roofing contractors operating within the consumer's local municipal service area (e.g., City of Rochester, Greece, Irondequoit, Henrietta, Brighton, Webster, Fairport).
We do NOT sell, rent, trade, or lease consumer personal information to third-party data brokers, telemarketers, or unrelated advertising networks. Information collected is shared solely with the independent roofing contractor dispatched to evaluate or remediate the caller's specific building envelope distress.
4. Telephone Call Recording & Quality Assurance
Telephone calls placed to our 24/7 central dispatch number at (888) 208-4155 may be monitored and recorded for quality assurance, dispatcher training, verification of emergency details, and accurate contractor dispatch records. In accordance with applicable New York State and federal telecommunications laws, callers are notified of call recording at the initiation of the call. Continued participation in the call constitutes consent to such recording.
5. Web Browsing Data, Server Logs & Cookies
Our web servers automatically record standard, non-personally identifiable technical access logs when visitors view https://rochesterny.roofexpertusa.com. This data may include your Internet Protocol (IP) address, browser user-agent string, operating system version, referring uniform resource locator (URL), and timestamps of page requests. This technical information is used exclusively to evaluate server health, prevent distributed denial-of-service (DDoS) attacks, ensure mobile responsive compatibility, and optimize site delivery speed. We do not deploy third-party advertising tracking cookies or invasive cross-site profiling scripts.
6. Data Security Measures & Retention
RoofExpertUSA implements industry-standard administrative, physical, and technical safeguards to protect caller data against unauthorized access, loss, or disclosure. Dispatch databases are secured using encrypted transmission protocols (HTTPS / TLS 1.3) and restricted to authorized operational personnel. Personal contact records are retained only for as long as necessary to complete referral facilitation, audit contractor response compliance, and satisfy statutory tax and business recordkeeping obligations under New York law.
7. Consumer Rights Under New York State Law
Residents of the State of New York have the right to request information regarding any personal data collected about them, verify how that data has been utilized, and request the deletion of non-essential records where retention is not mandated by legal, insurance, or regulatory requirements. To submit an inquiry regarding your data, contact our administrative compliance office in writing at: RoofExpertUSA Compliance Desk, 126 St Paul St, Rochester, NY 14604, or telephone our dispatch desk at (888) 208-4155.
8. Policy Modifications & Updates
RoofExpertUSA reserves the right to amend this Privacy Policy at any time to reflect updates in operational workflows, statutory legal mandates, or telecommunications privacy regulations. Any revisions will be posted directly to this URL with an updated effective date. We encourage Users to review this page periodically to remain informed about our privacy practices.